Today, let’s take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to newspaper advertising. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specializes in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to your advertisement.
Also, you shouldn’t forget to make use of a better print quality, which is more suitable when advertising premium products. Finally, magazines have a much longer life compared to newspapers which are usually thrown away the same day they are bought. However, long lead times means you have to make plans weeks or months in advance. The slower lead time also increase the risk of your ad getting overtaken by events, and is also considered to be bad for rebates.
Today, when a single person sees about 3000 ads each day, and we are becoming more and more blind to advertising, companies must find new and creative ways to catch consumer’s attention. If you are having a hard time coming up with new ideas, or you are just a bored panda looking for some inspiration this collection of 21 Creative Double Page Magazine Ads should really help you!
1. Greenpeace: Tree


“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)
2. Adidas: Forever Sport




Advertising Agency: unknown
3. Macboook Pro

“Ultra Thin” (Advertising School: SVA New York, USA)
4. Wonderbra: Magazine


Advertising Agency: unknown
5. DHL International Courier Service


Advertising Agency: Shanghai J&J Advertising Co., China
6. Arcor: Bubble Gum

Advertising Agency: Leo Burnett, Sao Paulo, Brazil
7. Depilatory Strips: EPILDOU


Advertising Agency: Lg2, Quebec, Canada
8. SulAmerica Health Insurance


“SulAmerica prevents you from doing the same with the resources of your company.” (Advertising Agency: MPM Advertising, Brazil)
9. Hawaiian Tropic: Enjoy The Sun


Advertising Agency: Grey, Stockholm, Sweden
10. Clinique: Lashes


Advertising Agency: WE Marketing Group, Shanghai, China
11. Ikea: Sliding Wardrobe

Advertising Agency: 303, Perth, Australia
12. Repromed: Don’t Waste Your Sperm


Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)
13. Garmastan: Nipple

It’s a print ad for maternity magazine. The double splead portrays a breastfeeding woman and her baby. Two pages are glued together. One you tear them off of each other, the baby’s mouth tears off the nipple, thus demostrating how painful breastfeeding can be, unless you can use Garmastan lotion. (Advertising Agency: Milk, Lithuania)
14. Tide: Put Stains Back Where They Belong



Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog. (Advertising agency: Leo Burnett Mumbai)
15. Styx Underwear

STYX underwear: only time Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks).
16. Project: AHON

The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero \ Proximity, Philippines)
17. Hombre Magazine

The double page spread was glued together and had to be forced apart to see the ad. (Advertising Agency: Leo Burnett, Buenos Aires, Argentina)
18. WMF Knives



Advertising Agency: Leo Burnett, Bangkok, Thailand
19. NHA Xinh Furniture



Advertising Agency: Grey Group, Hochiminh City, Vietnam
20. Miradent Dental Floss

Advertising Agency: Philipp und Keuntje, Hamburg, Germany
21. Brazilian Bikinis: Ribbon

Advertising Agency: FNL Communications, Sydney, Australia
21 Creative Double Page Magazine Ads originally appeared on Bored Panda on March 23, 2011.
Possibly related articles:
- 15 Creative Guerrilla Marketing Ideas
- 11 Clever and Creative Tear-Off Ads
- 31 Creative Ads from McDonald’s – Are You Loving It?


Tags: ads, Advertising, boredpanda, cenetfold magazine ads, Cool Ads, creative ads, double page ads, Featured, guerilla ads, guerilla advertising, guerilla marketing, Latest Posts, magazine ads, print ads