Hey Pandas, are you ready for another dose of creative guerrilla advertising? We’ve handpicked another awesome collection of guerrilla marketing examples that we are eager to share it with you.
So put aside your bamboos, and prepare yourself for some serious inspiration! And if you’re one of those 99% of people who love creative advertising, you should also check out our previous lists of creative ads:
26 Brilliant Minimalist Print Ads
30 Inappropriately Sexy Ads
33 Clever and Creative Billboard Ads
21 Creative Double Page Magazine Ads
1. Alteco Super Glue: Steel Span Wire
Advertising Agency: DDB China Group Shanghai, China
2. Gillette: Fur Fur Away Towels
Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, our target audience gather in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea is the world’s first bath towel with holes in areas where you would usually find body hair.
Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season. (Advertising Agency: BBDO Proximity, Germany)
3. Quit: Premature Ending
An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: THE END. If you smoke, statistically your story will end 15% before it should. For help with quitting, call the Quitline 0800 002200. (Advertising Agency: Iris London, UK)
4. Y+ Yoga Center: Straw
Advertising Agency: Leo Burnett, Shanghai, China
5. Iberia: Teodor
Advertising Agency: Verve Comunicação, Brazil
6. Colgate Max Night: Pizza Box
To promote the new Colgate Max Night variant local pizzerias were supplied with special Colgate-branded boxes for their dinner deliveries. The inside of the box was designed to look like the inside of a mouth. The message reminded people to use Colgate max night so their dinner breath does not become their morning breath. (Advertising Agency: Y&R, Paris, France)
7. Casinò di Venezia: Conveyor Belt
According to the Venetian Casino, the visits increased by 60% since the eye catching ad appeared at the airport. (Advertising Agency: AdmCom, Italy)
8. Simpson Movie: Escalator
Advertising Agency: unknown
9. Superette: Short shorts at Superette
DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand. (Advertising Agency: DDB, Auckland, New Zealand)
10. Durex Performa: Extra Time
Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. Electronic boards were held up at half time and the end of matches to signify how much extra time will be played. Of course, with the branding of the boards, the extra time took on a whole new meaning and relevance! (Advertising Agency: McCann Erickson, Bangkok, Thailand)
11. Hotwheels: Curl
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
12. Oltimer Restaurants: Tunnel
Special Poster for “Oldtimer”, a big Austrian chain for motorway rest stops. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)
13. Indus Pride: Beer Mug
(Advertising Agency: Ogilvy & Mather, Bangalore, India)
14. Mondo Pasta: Boat
To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)
15. The Sooner You Advertise Here, the Better
Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone.(Advertising Agency: Y&R Not Just Film, Amsterdam, Netherlands)
16. TV3 / Prison Break: Cake
Media people get all the free things. So a yummy cake turning up for them for morning tea wasn’t that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, advertising agency have hidden a file within the cake.Once the file was removed, they were left with a simple message “Prison Break returns 19th Nov TV3?. (Advertising Agency: Colenso BBDO, Auckland, New Zealand )
17. The Prevention Beer Mug
Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, advertising agency redesigned the trademark beer mugs of their client Bernard brewery to reventatively warn its beer drinkers to not lose control over their drinking. (Advertising Agency: unknown)
18. ACAT Campaign Against Torture: Back Of Seats
“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.” (Advertising Agency: Advico Y&R, Zurich, Switzerland)
19. Slovak School Archery Club
Real red apples were placed on the heads of the statues in the most crowded areas in Bratislava. On the apples, a sticker invited people to visit sslk.sk, the archery club’s website. (Advertising Agency: Jandl, Bratislava, Slovakia)
20. Jobsintown.de: The Ass-Kisser Project
“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)
20 More Clever Guerrilla Advertising Examples originally appeared on Bored Panda on July 6, 2011.
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- 15 Creative Guerrilla Marketing Ideas
- Creative Uses of Handles in Transit Advertising
- 15 Clever Fitness and Yoga Advertisements
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