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Clever Ads Show That Science Can be Fun

October 11th, 2012 by Tomas | No Comments | Filed in Design

Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver.

One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night. That’s just one example of the clever science promotion campaign. The ambient ads included smartly placed factoids, giving out funny, interesting or sometimes even gross information right on the streets.

The whole campaign shows that science is as cool as you present it. So if your kid just won’t stop yawning during a science class, maybe it’s not entirely his problem..?

Website: scienceworld.ca, rethinkcanada.com

Clever Ads Show That Science Can be Fun originally appeared on Bored Panda on October 11, 2012.

Tags: Advertising, ambient ads, boredpanda, creative ads, factoids, funny, guerrilla marketing, Latest Posts, Rethink Canada, Science, Science World

33 Powerful and Creative Public Interest Ads

December 5th, 2011 by Bored Panda | No Comments | Filed in Design

Whereas the objective of a standard advertisement is to market a product, a public service ad is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.

“Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” Attributed to Howard Gossage by David Ogilvy.

According to Wikipedia, public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.

Theory aside, let’s take a look at some of the best Ambient Public Interest Ads ever created!

1. ACAT Campaign Against Torture: Back Of Seats

“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.” (Advertising Agency: Advico Y&R, Zurich, Switzerland)

2. Colorado State Patrol: Billboard Collision

“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” (Advertising Agency: Amélie Company, Denver, Colorado, USA)

3. Quit: Premature Ending

An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: “THE END. If you smoke, statistically your story will end 15% before it should. For help with quitting, call the Quitline 0800 002200″. (Advertising Agency: Iris London, UK)

4. Police: Slower is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

5. Crisis: Snow Bed

Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good.crisis.org.uk (Advertising Agency: Rapp, London, UK)

6. The Father Bob Maguire Foundation: Bins

For the homeless, every day is a struggle. Donate today and help us feed the homeless. (Advertising Agency: Clemenger BBDO, Melbourne, Australia)

7. Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

8. Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

9. Road Safety: Bleeding Billboard

Rain changes everything. Please drive to the conditions. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

10. Cleo Magazine Against Breast Cancer

Advertising Agency: unknown

11. Check The Gas

Translation: “Gas Service – 04 /Check the gas/ Create yourself a life” Advertising Agency: unknown

12. Luxembourg Government: Human Trading

Advertising Agency: Mikado Publicis Luxembourg

13. Jaipurfoot: Boy

Jaipurfoot is a specially designed artificial limb/ prosthetic for helping disabled people regain their independence, at almost no charge. This endevour was started by Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS), a non-profit organization established in 1975. Today, it has revolutionized the lives of thousands of amputees all across the world. (Credit: Ogilvy & Mather Mumbai)

14. Belt Up

Advertising Agency: unknown

15. China Organization Against Domestic Violence: Uncover

“Cover it or Uncover it?” (Advertising Agency: DDB Shanghai, China)

16. WWF: High Temperatures Are Killing Polar Bear

“By maintaining right indoor temperature in winter, polar bears can survive” (Advertising Agency: A and B2, Seoul, South Korea)

17. Ministry of Health: Clogged Straw

“High blood cholesterol will do the same to your arteries. Watch what you eat.” (Advertising Agency: Fischer Portugal, Lisbon, Portugal)

18. Smoking & Tobacco Addiction Relief Center: Cars

Advertising Agency: JWT, Atlanta, USA

19. Kolestor: Zipper

“It’s not that easy…But it’s easier to prevent.” Effective in preventing major cardiovascular events. (Advertising Agency: Grey Worldwide Istanbul, Turkey)

20. Government of the State of Santa Catarina: Boy

Campaign against violence and child sexual abuse. Stay on our side. Report it. (Advertising Agency: Propague Comunicação, Florianópolis, Brazil)

21. Greenpeace: Toiler Paper

Advertising Agency: Guangdong, Beijing, China

22. Breast Cancer Awareness: Mousepad

Frequent massaging breasts enables you detect breast cancer before it strikes. (Advertising Agency: Lem, Shanghai, China)

23. Akanksha Foundation: Child Labour

“With each sip, you’ve helped spread child labour.” (Advertising Agency: AMO Communications Pvt. Ltd., Mumbai, India)

24. WWF – Save Paper – Save the Planet

Advertising Agency: unknown

25. The Prevention Beer Mug

Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, advertising agency redesigned the trademark beer mugs of their client Bernard brewery to preventatively warn its beer drinkers to not lose control over their drinking. (Advertising Agency: unknown)

26. Amnesty International: Hanging

Advertising Agency: Tribal DDB, Hamburg, Germany

27. Serve: Manhole Cover

“Don’t let child abuse remain unseen.” (Advertising Agency: SERVE, Milwaukee, USA)

28. First Poster That Responds To People Looking At It

“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany

29. Abused Handles

Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)

30. Amnesty International

“Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all.” Amnesty International. (Advertising Agency: TBWA, Warsaw, Poland)

31. SunSmart Cancer Council Western Australia: Cut Out

“Cutting your sun exposure is easier than cutting out a skin cancer. Free 30+ sunscreen. There is nothing healthy about a tan.” (Advertising Agency: Cooch Creative, Perth, Australia)

32. Greenpeace: Tree

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

33. Hellhole

“How many more lives will cost $1.25? Please call 010-62357575 to report manhole cover theft so we can put an end to this.” (Agency: Ogilvy & Mather Advertising, Beijing, China)

It’s not that easy… But it’s easier to prevent. Effective in preventing major cardiovascular events.

Advertising Agency: Grey Worldwide Istanbul, Turkey

33 Powerful and Creative Public Interest Ads originally appeared on Bored Panda on December 5, 2011.

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Scuba Diver Wall Sticker [Pic]

October 25th, 2011 by Bored Panda | No Comments | Filed in Design

A super creative ambient advert promoting Senai Scuba Diving Professional Course. Don’t know about you guys, but in case of fire, I would feel really bad taking off the fire extinguisher as it’s the only thing keeping the scuba diver alive.

(Advertising Agency: Artplan, BRAZIL, Rio de Janeiro | Creative Director: Roberto Vilhena | Art Director: David Tabalipa | Copywriter: Danilo Maia)

Scuba Diver Wall Sticker [Pic] originally appeared on Bored Panda on October 25, 2011.

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Tags: ad, ads, advert, advertsing, ambient ads, ambient advertising, Artplan, boredpanda, guerrilla advertising, guerrilla marketing, Picture of the Day, scuba diver, scuba diving, Senai

15 Creative Guerrilla Marketing Ideas

November 25th, 2010 by Bored Panda | No Comments | Filed in Design

Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25 more that we had posted afterwards?

If the answer is yes, then you’ll definitely love these! We’ve collected fifteen more clever examples of guerrilla advertising, so you can think of it as a “part III” of our creative advertisement series.

Now, I’ll be completely uncreative and just quote the wikipedia, but you can skip right to the pictures:

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources (1)

1. Greenpeace: Tree

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

2. It’s a Boy Card

“Insert finger and open. It’s a boy!” A card announcing the arrival of a baby-boy.

3. South Africa Tourism: Zebra

“It’s closer than you think.” Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra. (Agency: Contract, Mumbai, India)

4. Hawaiian Tropic: Enjoy The Sun

Agency: Grey, Stockholm, Sweden

5. Styx Underwear: Only Time

Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a man?s rear end (buttocks).

6. WWF: Billboard

“Save paper, save forests.” (Advertising Agency: Saatchi & Saatchi, Paris, France)

7. Comedy Central: Hand

Art Director / Copywriter: Rod Henriques

8. Business card for Dr. Kiprov – Cosmetic Surgery

Via the use of two rubber inserts, this business card shows the effect Dr.Kiprov’s cosmetic surgery can have. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

9. Chart Business Card

Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise. (Advertising Agency: Rethink, Canada)

10. Bavaria Pilsner Beer: Book

Men are from Bars. Women are from Venus. (Advertising Agency: KesselsKramer, Amsterdam, The Netherlands)

11. Clear: No Dandruff

“Clear. No Dandruff.” Ad created to show effectiveness of Clear in eliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogotá, Colombia)

12. Total Nutrition Corporation, GNC Burn 60: Burn Bag

See more examples of creative bagvertising here. (Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines)

13. Alzheimer’s New Zealand: Eraser USB Stick

Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website alzheimers.co.nz. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

14. EIZO: Pin-up Calendar 2010

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)

15. Ballet Classes

15 Creative Guerrilla Marketing Ideas originally appeared on Bored Panda on November 25, 2010.

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20 Most Creative Ads on Buildings

November 11th, 2010 by Bored Panda | No Comments | Filed in Design

You’ve probably already seen our huge list of World’s Strangest Buildings, and now it’s time to see how buildings can be creatively used in advertising.

Yesterday I was walking by an office building and looked up and saw a huge sign on it: “Affection”. As it turns out, it’s the name of an IT company that is renting some office space in that building. However, from a mere mortal’s point of view, it may seem that the whole building belongs to them.

If a plain logo can have such a strong impact when placed on a building, this means that after putting some creativity in your message – it could have a tremendous success. Besides being on 24 hours a day, ads on buildings also target a specific audience according to location.

To sum up, building advertisements are BIG, powerful, location-based and always on. And if they are really good – they also end up here on Bored Panda.

So, let’s take a look at 20 most creative examples of ads placed on buildings and afterwards tell us: which one do you like best?

1. Coop’s Paints (Insurance Ad)

Advertising Agency: TM Advertising , USA, Dallas

2. Wash Me

Alco – extremely concentrated industrial cleaning products. Advertising Agency: Alma, Santiago, Chile

3. Axe : Calendar

Advertising Agency: When Gee, Seoul, South Korea

4. In An Absolut World

Advertising Agency: unknown

5. Allstate Insurance: Marina Tower

Advertising Agency: Leo Burnett Chicago, USA

6. Powerhouse Gym

Advertising School: Savannah College of Art & Design, Savannah, USA

7. Coca-Cola : Refresh On The Side Of Life

Advertising Agency: unknown

8. Vodafone : Make The Most Of Now

Agency: BBH London

9. Anando Milk – Superhuman Powers

Advertising Agency: McCANN ERICKSON, Mumbai, India

10. Inception: The Dream Is Real

Advertising Agency: unknown

11. Lego Block

Advertising Agency: unknown

12. Check The Gas

Advertising Agency: unknown

13. Pepsi and Nescafe

Advertising Agency: unknown

14. Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto, Canada

15. Red Bull : City Scramble

Advertising Agency: Kastner & Partner, Sydney, Australia

16. Siemens Mixer

Advertising Agency: unknown

17. Nike Football

Advertising Agency: unknown

18. Nike Sport

Advertising Agency: unknown

19. Mini: Vending Machine

Advertising Agency: unknown

20. Kill Bill Vol. 1

20 Most Creative Ads on Buildings originally appeared on Bored Panda on November 11, 2010.

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Creative Uses of Handles in Transit Advertising

October 28th, 2010 by Bored Panda | No Comments | Filed in Design

After looking at 33 Cool and Creative Bus Shelter Advertisements, it’s time to move inside and check some great interior transit advertising examples. To be more specific, we’re talking about creative bus and subway handle advertisements.

Why should advertisers use it? Well, first of all, handles are interactive in their nature. When a bus or a train moves fast – you have to grab onto something, and this involves touching the handles around you. This is exactly what every advertiser dreams of – users interacting with their advertisements. Not to mention touching leads to better remembering of the message.

Moreover, clever use of handles in advertising will definitely reach much wider audience than just the riders on a bus or a train as it can easily become viral on the Internet these days. So, it’s guerrilla marketing as long as it’s really cool.

Also, riders can’t turn it off, and because they are dieing of boredom waiting for their stop – they will definitely notice and read each and every word on a handle advertisement. Enough of the talks, let’s see the best examples of creative handle advertisements!

Indus Pride: Beer Mug

(Advertising Agency: Ogilvy & Mather, Bangalore, India)

Ponytail Train Handle

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget. (Advertising Agency: Fortune Indonesia)

Harley Davidson Bike Handles

“Motorbike handles were mounted in busses and tramways of public transport to announce the arrival of new Harley models.” (Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland)

Amnesty International: Hanging

(Advertising Agency: Tribal DDB, Hamburg, Germany)

Baltica

(Advertising Agency: Sepia, Chile)

Whose hand are you holding?

(Advertising Agency: unknown)

The Big Pilot’s Watch – “Wear it here”

Images of the Big Pilot’s Watch are attached to the hanging straps in buses, so anybody who wishes to can easily try on the Big Pilot’s Watch, just on the way to the airplane. (Agency: Jung von Matt/Alster)

Abused Handles

Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)

Fitness Company

(Advertising Agency: unknown)

Hankook Tyres

(Advertising Agency: LG AD, Korea, Seoul )

Tie Train Handle

A neck tie in Tokyo’s trains was promising people more money. However, the funny thing it’s an ad for a loan company. (via)

Pepsi Handle

This creative handle advertising campaign for Pepsi was featured on 3400 buses throughout USA. (Advertising Agency: unknown)

Creative Uses of Handles in Transit Advertising originally appeared on Bored Panda on October 28, 2010.

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33 Cool and Creative Bus Stop Advertisements

October 15th, 2010 by Bored Panda | No Comments | Filed in Design

It’s been a long time since we had our last post on advertising, so it’s a perfect time to look into the world of bus shelter ads. However, before jumping to the real world examples, let’s talk about it first.

Bus shelter ads also known as “transit shelter displays” are highly effective, sometimes more so than larger hoardings, claims research sponsored by Right Angle Media.[1] Moreover, some areas do not have billboards as an advertising option, so transit shelter advertising will often be an excellent alternative to larger billboards.[2]

In addition to that [3]:

Bus Shelter Ads Are Always On. They work for you 24 Hours a day, 7 days a week.
Bus Shelter Advertising Offers Great Visibility. Drivers, pedestrians and bus riders all will see your ads.
Bus Shelter Ads Provide Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your ad.
Bus Shelter Ads Give Precise Geographic Targeting. If you do business locally and want to target local consumers, there’s no better advertising vehicle.

On the other hand, plain bus stop advertising cannot get consumer’s attention effectively because of one-way communication. But this is where advertiser’s creativity comes into play creating installation-based bus shelter ads which can do two-ways communication.[4] Interactivity and consumer’s involvement is the key to success here. Usually, people are bored to death waiting for a bus, so everyone would thank advertisers for giving a little game to play, and eventually maybe even buy the product later.

To sum up, bus shelters is a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Without further ado, let’s see the 33 best practices of bus stop advertising and share our thoughts afterwards!

1. IKEA: Bus Stop

Advertising Agency: unknown

2. Guarana Antarctica: Net

Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues

Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup

3. Fisch Franke: Filled with Water and Real Fish

Advertising Agency: Publicis, Frankfurt, Germany

4. Le Lait: Milk Carton

Advertising Agency: Nolin BBDO, Canada

5. Fiji Travel – Throw Away Your Clothes

Advertising Agency: TBWAOSLO, Oslo, Norway

6. Real Hip Hop: Black Power

“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, São Paulo, Brazil

7.Je*s Jeans – No Need to Bend Anymore

Advertising Agency: Bruketa@Zinic, Zagreb, Croatia

8.Fitness First (International Chain of Health Clubs)

Advertising Agency: N=5, Amsterdam, The Netherlands

9. Wonderbra: I Broke the Glass

Advertising Agency: Publicis Frankfurt, Germany

10. Movie up: Balloons

Advertising Agency: unknown

11. Free Coffee From April 20th till May 3rd

Advertising Agency: Cossette West, Canada

12. Asian Weeks till 24th August

Advertising Agency: DDB Helsinki, Finland

13. McDonald’s: Night

Advertising Agency: DDB Sydney, Australia

14. Norwegian Airline’s New Destinations: The Kilt

Advertising Agency: Volt AB, Stockholm, Sweden

15. Norwegian Airline’s New Destinations: The Sauna

Advertising Agency: Volt AB, Stockholm, Sweden

16. Apple Macbook Air: Swing

By Bruno Taylor

17. Calgary Zoo: Dinosaurs Alive!

“More real. More scary”. Advertising Agency: Trigger, Calgary, Canada

18. Australia Post: Personalize Your Post

Advertising Agency: M&C Saatchi, Melbourne, Australia

19. Coca-Cola Refrigerator Bus Shelter

“Open Happiness.” Real Coke bottles settled to the mock-up cold refrigerator. Advertising Agency: McCann Erickson Istanbul, Turkey

20. Hasbro Cluedo: How Does It Feels To Be Involved..?

“How does it feel to be involved in a crime.” Advertising Agency: DDB, Italy

21. Playstation Bus stop

This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown

22. Victoria Bug Zoo

This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. Advertising Agency: Rethink, Vancouver, Canada

23. Osram – Energy Saving Light Bulbs

Only use electricity when you need it. Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa

24. Alfa Romeo Helps Other People Sell Their Cars

Within days the poster sites were completely full. Advertising Agency: Duval Guillaume, Antwerp, Belgium

25. Coca-Cola: New Grip Bottle

Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.

Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France

26. Livegreen Toronto: Switch

“Hello, have you heard about livegreentoronto.ca?” Advertising Agency: Agency59, Toronto, Canada

27. First Poster That Responds To People Looking At It

“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany

28. Etv: Football World Cup

Bus stop ad promoting local tv channel live coverage of world cup 2006. Advertising Agency: unknown

29. Ecko Clothing: Bluetooth Graffiti

People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Advertising School: Design Factory International, Hamburg, Germany

30. 3M Security Glass

Break it and you can take $3 million in cash! The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass.

31. Rubbish Since Monday

Advertising Agency: Colenso BBDO, Auckland

32. Star Wars: Lightsabers

Advertising Agency: enVision, Aarhus, Denmark

Advertising Agency: unknown

33. Quiksilver: Ramp

A real skateboard ramp was mounted on the side of a typical danish bus shed providing pass time activities for the waiting passengers. (Agency: Saatchi & Saatchi, Copenhagen, Denmark)

If you liked these, you might want to check out new post: Creative Uses of Handles in Transit Advertising, or 30 Clever and Creative Bus Ads on demilked.

33 Cool and Creative Bus Stop Advertisements originally appeared on Bored Panda on October 15, 2010.

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Tags: ads, Advertising, ambient, ambient ads, boredpanda, bus, bus shelter, bus stop, bus stop ads, Cool Ads, guerilla marketing, guerrilla advertising, guerrilla marketing, Latest Posts, marketing, transit shelters

Another 25 Creative Ambient Ads

August 15th, 2010 by Bored Panda | No Comments | Filed in Design

Everyone who liked 33 Cool and Creative Ambient Ads will definitely enjoy 25 more creative examples of ambient advertising.

It may be hard to believe, but an average North American sees 3,000 ads per day [1]. They are everywhere – at the gas pumps, in a bathroom, in the movie theater, on a bus and in the bus – advertising is impossible to avoid.

Due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums, ambient advertising has increased in popularity over recent years[2].

However, some think “ambient advertising contains the seeds of its own destruction… because once the approach is copied and becomes commonplace, it ceases to surprise,“ Guardian, August 1997.

Another problem is that “genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it.” Sunday Business all the way back in 1998.

In the end, whilst not taking off in a huge way, ambient advertising shows no sign of going away. And to prove that – we collected Another 25 Creative Ambient Ads. Enjoy, and don’t forget to tell us what you think!

1. Master Magician’s Luggage

Advertising Agency: David&Goliath, USA

2. Indus Pride: Beer Mug

Advertising Agency: Ogilvy & Mather, Bangalore, India

3. Anti-Dandruff Shampoo: Dandruff Is Not Appetizing

Agency: Grey G2/Group, Düsseldorf, Germany

STOPS IT: Anti-dandruff shampoo by Pantene Pro-VAdvertising

4. McDonald’s: MacFries Pedestrian Crossing

Advertising Agency: TBWA Switzerland

5,6. Smart: Giant Bike Lock & Shoehorn

Advertising Agency: BBDO, Toronto, Canada

7. Supor Non-Stick Pans

Advertising Agency: Leo Burnett, Shanghai, China

Results: A rise in sales of 20% in the selected Shanghai malls.

8. Gillete: Hairy Elevator

Advertising Agency: Ponto de Criacao, Brazil

Prefer it this way? 98% of women do too.

9. Basketball Players Wanted

Advertising Agency: BBDO Russia

Our idea was very simple ” Stick up Announcements of the trials for the basketball team in the streets..BUT… we stuck them so high that only the tall could reach the announcement and rip off the unique code needed to get into the trials.”

10. Dubai Metro: I Haven’t Left

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

I haven’t left Dubai, I just love the metro!

11. Wong Dog Food: Hand

Advertising Agency: Mayo Draft FCB, Peru

They had tied up a human arm in dog’s neck to prove the power and strength of the new dog food.

12. Nintendo Toilet Crosswords

Advertising Agency: Ogilvy&Mather, Frankfurt, Germany

Nintendo transformed a bathroom into one big brain teaser.

13. Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

14. Alfa Romeo Helps Other People Sell Their Cars

Advertising Agency: Duval Guillaume, Antwerp, Belgium

Within days the poster sites were completely full.

15. Motrin: Targets Your Pain. Where It Hurts

Advertising Agency: TAXI 2, Toronto, Canada

16. Audi: Garage

Advertising Agency: Lowe Roche, Toronto, Canada

17. Ponytail Train Handle

Advertising Agency: Fortune Indonesia

Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget.

18. Altschul Orthodontics Gives You A Straight Smile

Advertising Agency: Marked for Trade, USA | Art Director: Phil Jones

19. Real Woman In a Real Suitcase

Advertising Agency: Serviceplan, Germany

A real, living woman was forced in a crystal suitcase and afterwards put on a running baggage claims at various airports.

20. Bikini Waxing On The Third Floor

Advertising Agency: Tempo Advertising, Bucharest, Romania

21. Together We Get Rid Of Pounds

Advertising Agency: Euro Rscg Zuerich, Switzerland

22. KarstadtQuelle: Dental Implant Insurance

Advertising Agency: Jung von Matt, Hamburg, Germany

23. Xdress – Online Boutique For Male Crossdressers

Advertising Agency: Spring, Vancouver, Canada

Client: Xdress.com is an online boutique for male cross dressers. | Problem: Lack of awareness and traffic to their website. | Solution: Create a memorable guerilla piece that can be easily applied | Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

24. Divorce Lawyer – Sabina Stobrawe

Advertising Agency: g k k DialogGroup, Frankfurt, Germany

92% Of Guys Say They Washed. 34% Were Lying

Agency: JWT

Gel Manix Lubricant

A girl was sitting on a bollard to demonstrate the effectiveness of Gel Manix Lubricant. I’m just kidding – it’s a print ad, not ambient. To see more cool ambient ads – check part I.

Another 25 Creative Ambient Ads originally appeared on Bored Panda on August 15, 2010.

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