Do you remember Viktor Hertz who has shown us what logos would look like if companies were absolutely honest? This time, we want to show you another logo designer – Graham Smith, who created a project called ©Brand Reversioning, where he switched logo designs between different companies. In his words: “A Brand Reversion is a brand logo that has undertaken a creative change based on the visual style of another brand logo: Brand identities with a split personality.”
Some reversions focus on two leading competitive brands such as Google-Bing whilst others are based on what Graham feels to be working well aesthetically, or best displays a certain visual identity characteristic such as BlackBerry/Flickr. Even if it feels that something is off, the new reversed logos are so well executed, that one might easily fall for this trick.
Website: I’m Just Creative
Brand Reversioning by Graham Smith originally appeared on Bored Panda on June 6, 2011.
Possibly related articles:
- Honest Logos by Viktor Hertz
- 40 More Clever Logos With Hidden Symbolism
- 30 Clever Logos With Hidden Symbolism
Tags: android, apple, bing, blackberry, boredpanda, Brand Reversioning, coca-cola, facebook, google, Graham Smith, ihpne, Latest Posts, logo, logo design, logo reversion, logo reversioning, logo switch, mastercard, pepsi