Posts Tagged ‘sexy ads’

30 More Inappropriately Sexy Ads

February 9th, 2012 by Bored Panda | No Comments | Filed in Design

After years of blogging, I’ve noticed that people really love two things: creative advertising and sexy stuff. If you combine these two, you’ll get… that’s right, sexy advertising! You can hate it, you may love it, but nobody can resist that combination!

That’s why we handpicked another 30 sexy advertising examples and want to share it with you. For those who missed PART I and PART II, go ahead and open them somewhere in new tabs of your browser.

Now that you’ve done that, we’d like to ask you one question. What do you think of sexual imagery use in advertising? Do you tolerate it?

P.S.: if you’re at work and don’t have a Computer Rearview Mirror, you should probably bookmark it for later viewing as some of the images might be not safe for work.

1. Adult Toy Shop Ad

Advertising Agency: unknown

2. Sexy Camera: Soap

Sexy Camera is new hidden camera show. (Advertising Agency: AM-NEWTON21, Italy)

3. Volvo: We’re Just As Excited As You

Advertising Agency: unknown

4. Burn: Are You Bad Enough?

hint: kcuL

hint: skooB

hint: kcuD (Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland)

5. Hunkemöller Lingerie Store: String Seat Cover

String seat covers where distributed on bicycles in Amsterdam to communicate a sale period at Hunkemöller. (Advertising Agency: Jack Liberties, Amsterdam, Holland)

6. Capriccio. Ladies Hairdresser

Advertising Agency: unknown

7. Playboy: The Hot Ana Paula

Advertising Agency: Neogama/BBH, São Paulo, Brazil

8. Breast Cancer Awareness Mouse Pad

English translation: “Frequent massaging breasts enables you detect breast cancer before it strikes”. (Advertising Agency: Lem, China)

9. Axe. Turns Nice Girls Naughty

These stickers were placed in the main discotheque’s bathrooms of Montevideo city. The printed shadow made boys believe that it was real lingerie. (Advertising Agency: Lowe Ginkgo, Uruguay)

10. Superette: Short shorts at Superette

DDB Auckland ads were placed on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs. This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand. (Advertising Agency: DDB, Auckland, New Zealand)

11.Lubricant Advertisement

(Advertising Agency: unknown)

12. Chantelle Push-Up

Advertising Agency: Leo Burnett Brussels

13. New Stuff for Gays

Advertising Agency: Agency: DDB, Duesseldorf, Germany

14. Veet Bikini Kit

“This summer put stubble trouble behind you.” (Advertising Agency: JWT, London)

15. The Sooner You Advertise Here, the Better

Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone. (Advertising Agency: Y&R Not Just Film, Amsterdam, Netherlands)

16. Are You Obsessed With the Right Things?

A lot of women are probably more obsessed with a pimple, bad hair or their butt than they are concerned about breast cancer. In order to raise breast cancer awareness, Breast Cancer Foundation in Singapore creatively used body art to ask women if they were “obsessed with the right things?” (Advertising Agency: DDB, Singapore)

17. Durex Performa. Last Longer

Advertising Agency: DDB Auckland, New Zealand

18. Erotic Cinema Festival in Barcelona

Advertising Agency: unknown

19. Victoria’s Secret

Reveal secret. (Advertising School: Miami Ad School, New York, USA)

20. Use a Condom

Advertising Agency: ESTER, Stockholm, Sweden

21. HIV & AIDS Awareness Advertisement

Advertising Agency: unknown

22. Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

23. Lovemachine Condoms

“Give longer. Take longer.” (Advertising Agency: Jung von Matt/Alster, Hamburg, Germany)

24. Szexplaza.com: Pyjama

Advertising Agency: unknown

25. Gillette: Fur Fur Away Towels

Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women. The idea is the world’s first bath towel with holes in areas where you would usually find body hair. Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season. (Advertising Agency: BBDO Proximity, Germany)

26. Absolut Vodka

Advertising Agency: unknown

27 TMF Travel: Push-Up Posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.Advertising Agency: Duval Guillaume Antwerp, Belgium

28. Repromed: Don’t Waste Your Sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)

29. Ismet Dural Circumciser: Tear off phone-number

Ismet Dural is a circumsicer who owns a clinic. (Agency: Healthy People by Grey, Istanbul, Turkey)

30. Via Uno Shoes

“Your feet can be sexy too. Via Uno Summer Collection” (Advertising Agency: Tropa Grey)

30 More Inappropriately Sexy Ads originally appeared on Bored Panda on February 9, 2012.

Tags: ads, Advertising, advertising ideas, advertising inspiration, boredpanda, creative advertising, guerrilla advertising, guerrilla marketing, Latest Posts, marketing, sexuality, sexy ads, sexy advertising, sexy marketing

30 More Inappropriately Sexy Ads

December 13th, 2010 by Bored Panda | No Comments | Filed in Design

Because of the popularity of our last feature on Sexy Advertising we are really starting to think that our magazine is being read by more than pandas alone as we (pandas) have almost no interest in stuff like that.

In our last article, we talked about how sexual imagery in consumer-oriented print advertising has become almost commonplace. Pretty women, naked bodies – these elements always catch everyones attention. According to Paul Lines, men are more likely to purchase a product that is advertised using a beautiful woman than one that does not. Similarly, men are more attracted to products that suggest they will enhance the man’s attractiveness to women. The reverse is also true. However, does this suggest an effect on human values or is it a natural and instinctive reaction?

Although many people criticize sexuality use in advertising, I really liked Mr Wiggles’ thoughts on that:

“Showing people sexual images cannot harm them. Rather it is just a manifestation of their desires. It is already what is motivating them to do things and already the only reason they would buy a product. Showing the image does nothing but enhance a connection that already exists in the human mind. So it cannot harm human values. It only shows a true representation of them. This is what scares people.”

And what do you think of sexual imagery use in advertising? Do you tolerate it?

1. Ursus Beer

2. Sundek Beachwear: 70′s Inside

3. Museum Of Sex: Exploring The Pleasure..

Advertising agency: Lowe, New York, USA

4. Sport Gay Bar

Advertising Agency: EuroRSCG, Prague, Czech Republic

5. Lego: Kids Shouldn’t Watch Too Much TV

Advertising Agency: DDB

6. Ziegler: Man’s Perfect Dream

“For perfect dreams. Mattresses by Ziegler.”

7. Cleo Magazine Against Breast Cancer

8. Bynolyt Binoculars: Eskimo

Advertising Agency: Duval Guillaume Antwerp, Belgium

9. Antonio Federici Ice Cream

“We believe in salivation. Ice cream is our religion” Advertising agency: Contrast Creative, Manchester, UK

This ad has been banned from using. The Advertising Standards Authority (ASA) said the ad, which appeared in The Lady and Grazia magazines, was ‘making a mockery’ of the beliefs of Roman Catholics. [1]

10. Frank Dandy Superwear

Advertising agency: SCP

11. Post-it: For The Little Thing You’ll Forget

12. Condomi: Tastes Like Real Fruit

Advertising Agency: Draftfcb Kobza, Vienna, Austria

13. Chupa Chups For Adult

Advertising agency: Nongshim Communications, Seoul

14. Prockey Pen: 100% Water And Sun Proof

Advertising Agency: Ogilvy, Bangkok, Thailand

15. JBS Mens Underwear

“Men don’t want to look at naked men.” Advertising Agency: &Co, Denmark

16. Museum Of Sex

17. Layconsa highlighter: Topless

Advertising Agency: Mayo Draft FCB, Peru

18. Lynx: Wash Me

19. All About..

20. Burger King: It’ll Blow Your Mind Away

21. Ginsana: Condom

“Lacking energy? When the smallest of tasks become a burde, you should take Ginsana – a more natural way to restore lost energy.” Advertising Agency: DDB, Lisbon, Portugal