German advertising agency Jung von Matt created a wonderful minimalist ad campaign for Lego which not only looks great but also forces us to ‘Imagine’. It’s great not just because of its aesthetics but because it delivers a strong message – LEGO will put your imagination to work. However, copyranter and adland.tv have pointed out that the idea might be a rip-off of a fan-created Lego artwork that appeared earlier than this ad campaign.
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Deneke von Weltzien | Creative Director: Karsten Ruddigkeit | Art Director: Reza Ramezani | Copywriters: Johannes Milhoffer, Corinna Ernst | Account Director: Marc-Olaf Duncker | Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger | Post Production / CGI: The Scope
South Park
The Simpsons
Asterix and Obelix
Donald Duck
Ernie and Bert
Lucky Luke and the Daltons
Ninja Turtles
The Smurfs
Stolen Idea?
According to copyranter and adland.tv this image was made earlier than the ad campaign by Jung von Matt.
Imagine: Minimalist Lego Cartoon Characters originally appeared on Bored Panda on March 22, 2012.
Tags: ads, Advertising, boredpanda, creative advertising, Donald Duck, Latest Posts, lego, LEGO ads, LEGO art, minimalist, minimalist ads, minimalist toons, Simpsons, south park, Teenage Mutant Ninja Turtles, toons